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Evaluation
Social Media
With the World Cup just around the corner which will attract, according to FIFA, an audience of more than 5 billion people approx. According to the review and the evaluation, the current performances of Dettol Arabia, we are expecting to gain the above mentioned KPI’s at the end of the campaign. The Dettol Arabia’s Instagram page currently has 23.9K followers, and receives an average of 320 per posts, by end of December 2022 approx. 600k likes and 90K new followers and 3 million views. The page circulates Images and videos as posts and reels on an average 2-3 posts per month and stories daily. Dettol Arabia's official TikTok account holds 43.1K and gained on average 415.2K likes. On an average posts 50k likes and approximately 300 shares of the posts.
Figure 38: Social Media KPIs
In-store Promotion
We were able to determine the aforementioned KPIs after studying and assessing the instore promotion used by Dettol and the FIFA campaign in its present performance. Currently, 300,000 thousand people scan QR codes in the shop, and each scan receives an auto count and unique scans 140,000 thousand. The page uploads total scans every day and shares numbers and conversions as clicks two to three times an average. With an average of 10 clicks each qr code, the official promotion page has 300,000 thousand scans and 140,000 thousand unique scans. As a result, the major objectives of our in-store promotion KPIs estimations are to raise competition awareness and boost participation among the intended audience.
Figure 39: In-store Promotion KPIS
Email Marketing
We identified the email marketing KPIs estimations after studying and evaluating the existing surveys of the email platform. Email marketing presently has 800,000 thousand open rate and receives 520,000 click through rate and 370,000 thousand email sharing each on average. With an average of 100 thousand each open rate, the official survey page has a 58% conversion rate. As a result, the primary purpose of our email campaign is to raise competition awareness while also increasing engagement with the campaign's target audience.
Figure 40: Email Marketing KPIS
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