A pre-launch stand would be beneficial for the campaign as people would be familiarized with not only FIFA, but Dettol as well. This stand will be held in a few GCC nations such as UAE, KSA, Qatar, Kuwait, Bahrain, Oman, etc. This stand will be placed in the top public attractions of the country so that there would be a lot of tourist and residence presence. We will welcome a retired famous football player such as Ronaldo. A meet and greet would be held for those who pass a trivia test that contains questions about FIFA’s history, world cup history, and simple hygienic questions. Those who win, will get to meet the player and they will win a dettol merchandise.

The main events will begin as the world cup begins. They will be held in the 8 world cup stadiums in Qatar, as well as the fan zones in the GCC nations. We will have a Dettol representative dressed in a special Dettol football kit handing out sanitizers to adults who are spectating and the football players, and they will give out hygiene goodie bags to children that will include hygiene products as well as a Dettol themed football. We would also have a stand where people can interact with and participate. These stands will have activities, games, and competitions for people to participate in and get a chance to win prizes such as dettol products, a photo with a football player, signed merchandise, and more. To avoid boredom, each match, the prizes would change and depend on the teams that are playing. For example, if Brazil and Morocco are playing on that day, Dettol’s merchandise would be Brazil and Morocco themed and products signed by those players.