Dettol FIFA World Cup Campaign:
Kickoff Safely

As the world prepares to enter a post-lockdown society, Dettol has developed a brand campaign for the FIFA world cup 2022. Adopting a cautiously optimistic posture, the brand - now synonymous with hygiene and antiseptic - wishes to instill confidence in people so that they can live life to the fullest. This strategic shift is accompanied by the introduction of the tagline “Fair play”. The campaign is a sensory and textural symphony that demonstrates how a fast squirt or wipe of Dettol can successfully destroy 99.9% of germs while cleaning the splats, splashes, spills, and scrapes of life's beautifully chaotic flow". Dettol is able to expand its production lines by entering the household dishwashing market thanks to the questionnaire results and situation analysis, including SWOT analysis. Dettol's competitiveness is further validated. In the interim, every household remains germ-free thanks to extensive sales and distribution networks.

The report will explain step-by-step marketing approach, strategic focus and plan, market product focus and creative execution in the sections that follow. In order to increase consumer base and strengthen brand loyalty, care and fair play is a set of comprehensive techniques to enhance brand image, garner public notice, prompt customer involvement, and engage with customers. In order to educate the billions of viewers around the world about the value of hygiene and health, FIFA will use Dettol during the matches during the FIFA World Cup Qatar 2022. It will remind us to stay safe.